Si Si Sitcom
CC’s
CC’s sounds like “Si Si”. That’s the idea.
From there we embraced the world of telenovelas – crafting a cheesy series to sell corn chips starring an unwanted proposal, scandalous wedding and mysterious coma.
Note: I actually presented the scripts in Spanish. It was not good.
“A stand-out approach that Australia would not just notice, but truly enjoy”
— James Deysel, Marketing Director @ Snackbrands Australia